Background introduction
As a sexy clothing, sexy underwear has always attracted much attention.With the sustainable development of the sex industry in recent years, sexy underwear has gradually begun to be favored by consumers.So, what is the market situation of sex underwear and the needs of consumers?This article explores this issue through data surveys.
Survey sample
The data survey sample covers a total of 1,000 respondents, and the proportion of men and women is roughly equal, which come from groups in different ages, occupations and regions.The survey adopts the form of online questionnaires, including issues such as gender, age, occupation, average monthly consumption.
Interesting underwear consciousness
According to the results of the survey, more than 80%of the respondents said they had bought sexy underwear consciously.Among them, women account for more than 90%, while men are slightly lower than 70%.This shows that the popularity of sexy underwear in the women’s market is higher.
Consumer concept difference
The survey also found that when buying sexy underwear, women pay more attention to factors such as prices, materials, and styles; and men pay more attention to the sexual experience brought by underwear.This shows that there are certain differences in men and women in the concept of consumption.
Sexy lingerie style
There are many styles of sexy underwear. This survey mainly focuses on beautiful women’s sexy underwear and European and American sexy underwear.The survey results show that the sales of beautiful women’s sexy underwear are higher, followed by European and American sexy underwear.The reason why consumers like beauty lingerie may be related to the aesthetics of Asians.
Interest underwear size
The survey found that there are some difficulties in the choice of fun underwear size.Although some consumers have said that they have a more accurate understanding of their figure, there are still a large number of consumers unable to confirm their size.This also shows that the size standard of sexy underwear has always been one of the issues that consumers pay attention to.
Falling underwear material
The survey shows that the material and quality of sexy underwear are important factor affecting consumers’ purchase.About 80%of survey respondents believe that sexy underwear should be used with comfort, skin -friendly, and safe materials.Some consumers even said that the material of sexy underwear should be organic to avoid excessive chemical components that cause harm to the human body.
Sex underwear purchase route
The survey shows that there are differences in consumers’ purchases of sexy underwear.About 65%of consumers choose to buy online, and other 35%of consumers prefer to experience and choose to buy sexy underwear.This also shows that the fun underwear industry is gradually selling to online.
Interest underwear price
The survey shows that the price of sexy underwear has a great impact on consumers.About 60%of consumers believe that the price of sexy underwear is still acceptable, while about 30%of consumers believe that the price of sexy underwear is high.This shows that the price in the sex underwear market is still an important factor for consumers’ attention.
The market prospects of sexy underwear
With the continuous expansion of the sex consumer market, the sexy underwear industry has gradually matured.Judging from the survey results, the prospects of the sex underwear market are very broad and have greater development potential.Needless to say, the market space of sexy underwear is still very broad.
Summarize
The survey data shows the status and market prospects of sex underwear in the minds of consumers, and also reveals the dilemma and development direction facing the sex underwear industry.Through this survey, we can better understand the needs and preferences of consumers and better adapt to market development.