The trend of boys becomes a spokesperson for sexy underwear
In the past, the advertisements and endorsements of sexy underwear were basically women, but recently some brands have begun to choose men’s spokespersons for sexy underwear to attract more male consumers and increase brand exposure.
The influence of male endorsement
The role of male spokespersons in sex underwear advertisements cannot be ignored.Especially for male consumers, seeing the well -proportioned male spokesperson wearing the corresponding style of sexy underwear will be more likely to resonate and trust.
Choice of spokesperson
When choosing a male spokesperson, brands usually choose male model or fitness coaches with handsome appearance and bodybuilding, and require them to have a certain influence and social media fans.
The way to promote
In addition to advertising posters and promotional photos, sexy underwear brands will also promote the image of male spokespersons through social media platforms.Some brands will also hold activities, inviting spokespersons to demonstrate on the spot to wear sexy underwear to attract more people’s attention.
The needs of male consumers
Unlike female consumers, men’s demand for sexy underwear pays more attention to practicality and comfort, rather than simply visual effects.Therefore, when the brand selects male spokespersons, it is also necessary to consider these aspects.
The choice of male spokesperson and the fusion of the brand image
When choosing a male spokesperson, the brand must not only consider his appearance and influence, but also whether the image of the brand is consistent with him.After all, a sexy underwear is sexy and quality, and the spokesperson must also meet this quality image.
The brand’s extension and product line outside the sex lingerie
With the influence of male spokespersons, sexy underwear brands can also extend the image to other product lines.For example, men’s underwear, swimsuits, fitness pants, etc., strengthen the professional image of the brand.
The influence of male spokespersons on the brand
The image of male spokespersons can not only increase brand awareness and sales, but also attract more fans and customers, but also has a great impact on the brand’s word -of -mouth evaluation.
Male spokesperson becomes the representative of the brand
Through the propaganda and image shape of male spokespersons, the brand can better show its brand image and values to the outside world.Male spokesperson represents the brand to the market, passing the image and information of the brand.
in conclusion
The appearance of male spokespersons has brought new opportunities and challenges to the development of sexy underwear brands.The brand needs to combine the image of the spokesperson, strive to create its own brand image and values, and attract more attention and consumption of male consumers.